From Refuse to Reuse: How Much do Consumers Know about the Reclaimed Lumber Industry?

Abstract Wood has thousands of uses and the industry plays an important role in US economy. There are many sectors within such as lumber, engineered wood products, pulp paper reclaimed lumber sectors. However, most consumers unaware importance diversity industry. Reclaimed is one particular sector that can have a great economic environmental impact among communities. In 2021, online survey was conducted to assess consumer knowledge perceptions attitudes toward products. Of 1,516 respondents, 59 percent indicated being somewhat knowledgeable products but only 44 felt they were lumber. Caucasian male respondents more likely indicate knowledgeable. Although had negative responses environmentally friendliness industry, their benefits positive. The information obtained from this study will be beneficial companies interested creating strategies market new or innovative reach existing customers.